Scrape Pass — Get paid when AI reads your site

Scrape Pass — Stop metering, start ticketing. Get paid when AI reads your site, by hunazo.
TL;DR
  • For twenty years Google sent you readers in exchange for letting it index your site. That deal is over — AI assistants now read your articles and answer the question on their own page, with no click-through.
  • Scrape Pass (by hunazo) makes AI crawlers buy a pass at the door. Humans and Google still go in free. ChatGPT, Claude, Perplexity and the rest meet a ticket booth.
  • It works the way real tickets work — chunks of requests up front, not per-page micropayments. Live demo at scrape-pass-test.makewpfast.com. Free during early access.

For twenty years the deal between you and Google was simple: you wrote the article, Google sent the readers, the readers bought your stuff. That deal is over.

Today, AI tools read your articles, summarise them on their own pages, and keep your readers there. ChatGPT, Google's AI Overview, Perplexity, Claude — they all do the same thing. Your traffic drops. Your work still feeds them. You get nothing back.

Scrape Pass turns that around. AI bots that want to read your site have to buy a pass first. Humans don't see anything different. Google still indexes your site normally. Only the AI crawlers see a friendly "pay before you read" message.

The 30-second version

Think of it like a venue.

You're the venue. Hunazo is the ticket booth. You keep the money.

See it working

This is a real site, right now, with Scrape Pass installed. On the left: an AI bot tries to read the page without a pass — it gets a polite "pay first" message. On the right: same bot, with a pass — it reads the page normally and the pass counter ticks down by one.

Side-by-side demonstration: an AI bot called GPTBot tries to read makewpfast.com without a pass and receives a payment-required response; with a valid pass attached, it reads the page successfully and sees how many requests remain on its pass.
Same bot, two requests — one without a pass, one with. The pass counter ticks down by one.

Live demo at scrape-pass-test.makewpfast.com. Real bot. Real pass. Real content. The whole thing happens in one second.

Why this works (and why per-page fees don't)

Most paywall attempts charge bots by the page or by the word. Tiny amounts, every request, settled instantly. It sounds clever and it doesn't work — the transaction costs eat the revenue, nobody can dispute anything that small, and every request is a new negotiation. That's not how anyone has ever bought anything.

A Scrape Pass works the way every other ticket on earth works. A bot operator buys a pass up front. The pass covers a chunk of requests over a chunk of time. They use it, it runs out, they buy another. Meaningful money up front, predictable cost for the buyer, predictable income for you. Like a stadium season ticket. Like a SaaS seat. Like a Netflix subscription. Boring and proven.

Stop metering. Start ticketing. — The pitch in four words

Who this is for

If you…Scrape Pass gives you…
Run a content site, blog, or media business A new revenue stream from the AI crawlers already eating your traffic, without blocking humans or Google.
Sell information, courses, or guides A way to charge AI for the same content humans pay for — instead of letting bots quote it for free on someone else's site.
Are tired of GPTBot, ClaudeBot, PerplexityBot ignoring your robots.txt A polite enforcement mechanism that doesn't break your site for legitimate visitors.
Believe AI companies should pay creators The plumbing to actually make that happen on your own site, today, without waiting for legislation.

What setting it up looks like

Honestly, very little. Most site owners can do this in under ten minutes.

  1. Your site needs to be on Cloudflare. Free plan is fine. If it's already there, you're ready. If it's not, switching takes about an hour and is worth doing for a dozen other reasons anyway.
  2. You paste a small script into your Cloudflare account. We give you the script and walk you through it. It sits between AI bots and your content. Humans and search engines never see it.
  3. You test it on a subdomain first. Something like ai.yoursite.com. We help you confirm humans still get through, Google still gets through, and AI bots see the pay screen.
  4. When you're happy, you flip it on for the real site. One toggle. Reversible any time.

You don't write code. You don't run a server. You don't manage crypto wallets or contracts or any of that. We handle the entire "ticket booth" side — the bot payment, the pass tracking, the disputes, the AI-bot list that has to stay current as new crawlers show up. You get a dashboard showing which bots paid, how much you've earned, and what's been blocked.

What it costs

Free during early access. No setup fee. No monthly fee. No catch.

When the paid product launches later this year, we'll take a small percentage of each pass sold — the same way Stripe takes a cut when someone pays your invoice. You keep the majority. You get paid into a normal bank account.

We'll never charge you to block bots — we charge a fraction of what bots pay you. If no bot pays, we get nothing. We only make money when you make money.

Honest answers to the questions you're about to ask

Will this hurt my Google rankings?

No. Googlebot and Bingbot are explicitly let through. Your search rankings are untouched. The whole point of this is to charge the bots that don't send you traffic, not the ones that do.

Will normal visitors notice anything?

No. People browsing in Chrome, Safari, Firefox, mobile apps — none of them see anything different. Your site loads the same way. We only intercept requests from known AI crawlers (their browsers identify themselves).

What if a bot just changes its name to pretend it's a browser?

Today the big AI crawlers all identify themselves honestly — that's how they comply with robots.txt rules. If that changes, we have an answer (the same cryptographic bot-verification that Cloudflare uses), and it kicks in automatically. You don't have to do anything.

Will AI bots actually pay?

Right now, mostly no. Today's bots are not yet set up to pay for access. That's changing fast — the same companies (OpenAI, Anthropic, Perplexity) are building wallet-aware crawlers because they know this is coming. The point of getting set up now is to be the kind of site that's ready when those payments start flowing. Sites with Scrape Pass installed will be the first to actually receive money. Sites without it will be the ones still wondering why.

Is this a crypto thing?

Behind the scenes, yes — bot payments settle in a stable digital dollar that's used across the AI agent ecosystem. From your side, no. You don't need a wallet, you don't see crypto, you get paid out in regular money. We handle the conversion. It's the same way Stripe lets a customer pay in any currency while you receive dollars.

Is the demo really live?

Yes. scrape-pass-test.makewpfast.com is a real subdomain of a real site, with Scrape Pass actually installed. Anyone who knows their way around a developer console can confirm it — the demo isn't a screenshot, it's the live behaviour.

What's the catch?

The honest catch: this is early. The AI economy hasn't fully woken up to paying for access yet, so during early access most bots will hit the pay screen and walk away rather than pay. That's fine — it means you stop being scraped for free, which is already a win. As bot operators turn on their wallets (and the major ones are about to), the same setup starts earning. Early adopters get there first.

How to get in

  1. Watch the demo above. Look at the two responses side by side. That's your site, in five minutes' time, if you want it to be.
  2. Get on the early-access list. Reply to @myththrazz on X with the URL of the site you'd want to protect. I'll get back to you personally, walk you through the setup, and you'll be running by the end of the day.
  3. Or just bookmark this page. When the paid version launches, the people on the early-access list go first — with pricing that won't be offered again.
The web's old business model was "give it away free, hope the readers come." That worked while the readers actually came. They don't anymore. Time to charge the thing that's eating your traffic. — The pitch in three sentences

Get on the Scrape Pass early-access list

Free during early access. Setup in under ten minutes. You go first when the paid product launches.

Join the early-access list →

Marcin Dudek — founder of hunazo, the company behind Scrape Pass. Also runs Make WP Fast and WP Multitool. Building infrastructure for the AI economy from Kraków. @myththrazz on X.